Our Marketing
Tip for March

Track Your ROI

If you are running a promotion, or advertising through a channel, develop a way to track your ROI for that channel or promotion.
There are several ways to do this, one is to create a special page on your website, and track it using a web stat program such as Google Analytics. Interested in learning more? Contact us today for a free consultation.

Internet Marketing Australia

Internet Marketing refers to the process of promoting your website to the world. Internet Marketing services by cityofcairns.com comprise a full Search Engine Optimisation package, marketing your website via newsgroups and email, garnering further links pointing to your website, marketing your website with press releases, careful hand submission to niche search engines and directories and arranging deals with website operators relevant to your products, services or target market.

What is Internet Marketing?

Internet Marketing is more than just search engines, and this package aims to engage all methods of online marketing and is designed to suit larger websites, or websites with a product or service conducive to a high level of marketing.

What does Internet Marketing cost?

cityofcairns.com offers Internet Marketing at a very reasonable investment each month, and includes full Search Engine Optimisation, a $95/month service.

Because each website is different, and requires different marketing techniques, we quote individually on all Internet Marketing projects. Simply drop us an email, tell us a little about your website, and we’ll discuss your needs and come up with a quotation accordingly.

For websites where traffic converts easily into dollars, Internet Marketing is vital as it provides a continual stream of traffic into your website, as well as creating brand recognition and product awareness.

If desired, we can also arrange and manage paid marketing plans such as Pay-Per-Click search engines, banner advertising and paid inclusion directories. The costs pertaining to these are additional to our fees, however are not at all required.

We will consult with you if we feel your internet marketing could be enhanced by any of these options.

What do I need to do?

In addition to the research we’ll compile with you for Search Engine Optimisation, we’ll further discuss with you what avenues of internet marketing will best suit your business, and continually update you with our progress.

Your involvement is vital to the success of the internet marketing campaign, so we always want to stay in touch. If you wish, you can oversee any advertising material we create such as banner ads, press releases and other assorted promotional media; alternatively, you may wish to write content for these yourself.

Will you send spam email to people?

Absolutely not, shame on you to even think that! cityofcairns.com vehemently opposes the unsolicited sending of email in all its forms (we receive a lot of it too); any email marketing we do as part of your Internet Marketing package will be in the form of newsletters and mailing lists which customers have signed up for. You hate receiving spam in your inbox; your potential customers are the same.

What results can I expect?

You will notice a burst in traffic not originating from search engines, and from a wide variety of sources. Over time, you may notice brand and product/service awareness taking place, and you may find prospective customers making contact with you based on indirect online promotion rather than actually visiting your website.

You will find more people visiting your website directly — by typing it in, or selecting it from their bookmarks/favourites — as well as traffic originating from email. You’ll notice more repeat traffic, as one of the things we stress with a internet marketing package is for your website to offer original content, updated information, a newsletter or mailing list and a bit more interactivity.

Internet Marketing also offers you the chance to promote your actual product or service, as well as your website, in other online areas which means you have greater reach without relying solely on people finding your website.

You’ve convinced me. What do I do now?

Wonderful! The next step is to give us a call on (07) 4033 7811, or email info@cityofcairns.com so we can have a chat about the best manner in which we can market your website to the world. We look forward to hearing from you.

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